MEDIA PLANNING & BUYING
Our media planning and buying team combines deep data expertise with platform mastery to deliver campaigns that convert at scale. We manage your ad spend across search, social, programmatic, and emerging platforms with full transparency, real-time optimization, and granular reporting.
We run campaigns across all major advertising platforms
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Platform | Channel Type | What We Do |
Meta (Facebook & Instagram) | Paid Social | Audience targeting, creative testing, dynamic product ads, funnel management, Advantage+ campaigns, conversion API setup |
Google Ads | Search & Display | Search campaigns (SEM), Shopping ads, YouTube ads (TrueView, Bumper, VRC), Display Network, Performance Max, demand gen campaigns |
TikTok Ads | Paid Social | In-feed ads, Spark Ads, TopView, branded effects, creator marketplace integration, catalog sales |
Twitter / X Ads | Paid Social | Promoted tweets, follower campaigns, conversation ads, timeline takeovers, keyword targeting |
Snapchat Ads | Paid Social | Snap ads, story ads, AR lens campaigns, dynamic ads, audience targeting for Gen Z |
LinkedIn Ads | B2B Social | Sponsored content, InMail, lead gen forms, ABM targeting, company/job title targeting |
Spotify Ads | Audio & Display | Audio ads, podcast ads, display overlays, playlist sponsorships, targeted audio campaigns |
DV360 (Google) | Programmatic | Display, video, native, audio programmatic buying, custom audiences, contextual targeting |
The Trade Desk | Programmatic | Cross-channel programmatic, CTV, DOOH, data marketplace audiences, first-party data activation |
SERVICE SCOPE — WHAT WE DELIVER
- Market and audience research — persona development, competitive analysis, opportunity sizing
- Channel selection and budget allocation — identifying the right mix of search, social, programmatic based on objectives
- Media plan development — flight dates, pacing, targeting strategy, creative rotation, frequency capping
- Scenario-based budget modeling — conservative, moderate, aggressive investment scenarios with projected outcomes
- Cross-channel attribution strategy — defining measurement framework before campaign launch
- Account architecture — campaign/ad set/ad structure best practices per platform
- Pixel and tracking setup — Meta Pixel, Google Tag, TikTok Pixel, Conversions API, server-side tagging
- Audience building — lookalikes, custom audiences, remarketing lists, CRM uploads, interest/behavioral segments
- Creative briefing and ad format selection — matching creative assets to platform specs and placements
- UTM and URL parameter management — consistent tracking across all paid touchpoints
- Daily bid and budget optimization — manual and automated bidding strategies
- A/B and multivariate testing — headlines, visuals, CTAs, audiences, placements
- Frequency and reach management — preventing ad fatigue while maximizing unique reach
- Negative keyword management (Search) — eliminating waste spend on irrelevant queries
- Quality Score optimization (Google) — improving ad relevance, landing page experience, expected CTR
- Dayparting and geo-optimization — concentrating spend during high-converting hours and locations
- Real-time anomaly detection — flagging spend spikes, CTR drops, or conversion anomalies
- Dynamic product retargeting — showing users the exact products they viewed or added to cart
- Sequential messaging — storytelling across touchpoints from awareness to conversion
- Cross-platform retargeting — reaching the same user across Meta, Google, TikTok, and programmatic
- Cart abandonment and lead nurture campaigns — automated follow-up for high-intent users
- Customer win-back campaigns — re-engaging lapsed customers with tailored offers
- Weekly performance reports — spend, impressions, clicks, CTR, CPC, conversions, ROAS, CPA
- Monthly strategic reviews — insights, learnings, recommendations, and next-period plan
- Custom dashboards — Looker Studio / Google Data Studio with real-time data connectors
- Attribution modeling — last-click, first-click, data-driven, and multi-touch attribution analysis
- Incrementality testing — lift studies and holdout testing to measure true campaign impact
- Competitive spend analysis — benchmarking against industry and direct competitors
WHY DIGITAL& FOR MEDIA BUYING
Multi-platform certified team across Google, Meta, TikTok, and programmatic
Scaled expertise - Experienced managing IDR 500M–IDR 5B+ in annual ad spend
Full transparency — you own all ad accounts and data
Region-specific optimization — Jakarta, Jabodetabek, Tier 2/3 city targeting expertise
GROW TRAFFIC & INCREASE REVENUE
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